terça-feira, 25 de novembro de 2008

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Isto parece configurar uma nova modalidade de venda de produtos culturais. Neste caso, de livros. Com a crise instalada e perante a avalanche editorial do mercado livreiro português, a concorrência torna-se feroz e aguerrida. Já não basta colocar o livro na estante de uma livraria (no meio de milhares de outros títulos); já não chega colocar um anúncio num jornal ou numa revista literária, promover o escritor com entrevistas, sessões de autógrafos, etc. Agora (e digo agora porque só me dei conta agora) o marketing chegou à caixa de correio electrónico e o remetente não é a editora ou a livraria. É o próprio escritor que envia, do seu mail pessoal, aparentemente, a mensagem para o destinatário. Foi o que me aconteceu: recebi um mail do escritor António Garcia Barreto promovendo o seu romance "A Mulher da Minha Vida". E a missiva reza assim:

Estimado leitor(a),
Não sei se já teve oportunidade de ler este romance. Trata-se de uma história que decorre em Lisboa, em 1930, nos primeiros anos da Ditadura. Eneias Trindade, chefe de brigada da Polícia Criminal, é nomeado para investigar as causas da queda de um aeroplano, de inusitada cor vermelha, numas arribas a norte das Azenhas do Mar. Uma diligência que lhe parecia irrelevante, tão irrelevante como a metáfora que o inspector Semedo usou para referir-se ao caso. (...)
Este romance é uma edição da Oficina do Livro, com capa de Neusa Dias, publicado em 2008. Encontra-se à venda em todas as livrarias (incluindo cadeias como FNAC, Bulhosa, Bertrand, El Corte Inglés), hipermercados e também online.
Já só falta receber publicidade por telemóvel com mensagens personalizadas - como aconteceu com uma marca de automóvel que queria vender-me um carro.

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