terça-feira, 23 de outubro de 2012

Be afraid. Be very afraid.


As "taglines" (ou slogans) de promoção de um filme são quase tão antigas quanto a própria história do cinema.
Basicamente, são frases publicitárias e de marketing referentes a um determinado filme. Algumas "taglines" revelam parte concreta da história do filme, outras são mais abstractas e subtis, outras ainda, sintetizam numa frase a essência do filme, despertando o apetite do espectador. Há frases também sem interesse e sem imaginação.
Ou seja, há "taglines" para todos os gostos e muitos filmes têm até mais do que um. Poucas são verdadeiramente interessantes e conseguem mobilizar o espectador para ver o filme (há algumas que são autênticos desastres). E há também frases más para filmes bons e vice-versa.
Os exemplos de frases promocionais que se seguem são meramente pessoais e listados por ordem cronológica. Não quer dizer que sejam as melhores ou as mais famosas frases de promoção de um filme. São algumas das minhas preferidas. Há muitas outras "taglines" famosas, mas estas são para mim, exemplos de frases promocionais de objectos fílmicos que representam pequenas obras-primas de criatividade e capacidade de síntese:

"The shadow of this woman darkened their love." - "Rebecca" (1940)
"They had a date with fate in Casablanca." - "Casablanca" (1942)
"Life is in their hands, death is on their minds!" - "12 Homens em Fúria" (1957)
"Check in. Relax. Take a shower." - "Psycho" (1960)
"You are cordially invited to George and Martha's for an evening of fun and games." - "Quem Tem Medo de Virgina Wolf" (1966)
"Being the adventures of a young man whose principal interests are rape, ultra-violence and Beethoven." - "Laranja Mecânica" (1971)
"On every street in every city, there's a nobody who dreams of being a somebody." - "Taxi Driver" (1976)
"In space no one can hear you scream." - "Alien" (1979)
"He loved the American Dream. With a Vengeance." - "Scarface" (1963)
"Be afraid. Be very afraid." - "A Mosca" (1986)
"It's a strange world." - "Veludo Azul" (1986)
"Harry Angel is searching for the truth... Pray he doesn't find it." - "Angel Heart" (1987)
"Exterminate all rational thought." - "Festim Nu" (1991)
"You won't know the facts until you've seen the fiction." - "Pulp Fiction" (1994)
"Movies were his passion. Women were his inspiration. Angora sweaters were his weakness." - "Ed Wood" (1994)
"The greatest fairy tale never told." - "Shreck" (2001)
"Dark. Darker. Darko" - "Donnie Darko" (2002)
"Intelligence is Relative" - "Destruir Depois de Ler" (2008)
"Why so Serious?" - "Dark Knight" (2008)

5 comentários:

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Também gosto do "Who do you gonna call?" dos Ghostbusters

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